The British SuperDry brand appeared in 2003. It was then that designers Julian Darcton and James Holder visited Tokyo and were inspired by its urban culture. Returning home to England designers have decided to create ultramodern clothes, which would combine a unique Tokyo style, American vintage and unsurpassed English quality.
In a short time Superdry has become a cult brand, and the company has become one of the fastest international suppliers of fashion products. Soon the SuperDry brand has genuinely gained world fame and is popular with David Beckham, DiCaprio, Kate Winslet, Ben Stiller and Bradley Cooper.
Today, SuperDry is casual casual clothing that is suitable for any situation.
Brand products are distinguished by their unsurpassed quality and attention to detail. A distinctive feature The English brand was the use of a rich color palette, Japanese hieroglyphs and original graphic prints.
The special emphasis in their SuperDry collections is on the choice of materials: the premium class leather, modern fitness and durable knit tight tough texture. And intriguing models for the beautiful half of humanity are feminine.